Privacy policy

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1) Information on the collection of personal data and contact details of the person responsible.

1.1We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Phaedera UG (haftungsbeschränkt), Oberstr. 3, 47829 Krefeld, Germany, Tel.: 017632840328, e-mail: info@phaedera.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or SSL protocol. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data collection when visiting our website

During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect such data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Hosting

Hosting by Ionos
We use the hosting of the service provider 1&1 IONOS SE, Elgendorfer Str. 57, 56140 Montabaur, Germany, for the purpose of hosting and displaying the website on the basis of processing on our behalf. All data collected on our website is processed on IONOS servers. Within the scope of the aforementioned services provided by IONOS, data may also be transferred to 1&1 IONOS SE, Elgendorfer Str. 57, 56140 Montabaur, Germany, as part of further processing on behalf of IONOS. In the event that data is transferred to IONOS SE, the adequate level of data protection is guaranteed by adequacy decision of the European Commission. For further information on IONOS data protection, please visit the following website: https://www.ionos.de/hilfe/datenschutz/.
Further processing on servers other than the aforementioned of IONOS will only take place within the framework communicated below.

4) Content Delivery Network

Fastly
On our website we use a so-called Content Delivery Network (“CDN”) of the technology service provider Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA (“Fastly”). A content delivery network is an online service that is used in particular to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. The use of Fastly’s Content Delivery Network helps us optimize the loading speeds of our website.
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in a secure and efficient provision, as well as improvement of the stability and functionality of our website. For more information, please see Fastly’s privacy policy at: https://www.fastly.com/privacy

5) Cookies

In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified duration, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the execution of the contract, according to Art. 6 para. 1 lit. a DSGVO in the case of granted consent or pursuant to Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

6) Contacting

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of the use of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Art. 6 para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it is clear from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

7) Data processing when opening a customer account and for contract processing

According to Art. 6 para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. We store and use the data you provide for the purpose of processing the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to a further use of your data or a legally permitted further use of data has been reserved on our part.

8) Comment function

In the context of the comment function on this website, in addition to your comment, information on the time of the creation of the comment and the commentator name you have chosen will be stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address takes place for security reasons and in the event that the person concerned violates the rights of third parties by posting a comment or posts illegal content. We need your e-mail address to contact you if a third party objects to your published content as being illegal. The legal basis for the storage of your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to by third parties as being illegal.

9) Use of customer data for direct advertising

9.1Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will not send you an email newsletter until you have explicitly confirmed that you consent to receive newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of addressing you in an advertising manner by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After unsubscribing, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for any other purpose that is permitted by law and about which we inform you in this declaration.

9.2Sending the e-mail newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to periodically email you offers for goods or services similar to those you have already purchased from our product line. For this purpose, we must, in accordance with § 7 para. 3 UWG, we do not need to obtain separate consent from you. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. You will only incur transmission costs in accordance with the prime rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

9.3Newsletter dispatch via MailChimp
Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This disclosure is made in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in using a promotional, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletters on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of the web beacons, Mailchimp automatically generates general, non-personal statistics about the response behavior to newsletter campaigns. On the basis of our legitimate interest in the statistical analysis of the newsletter campaigns for the optimization of the promotional communication and the better targeting of recipient interests, the web beacons are used in accordance with Art. 6 para. 1 lit f DSGVO, however, also collects and utilizes data of the respective newsletter recipient (mail address, time of retrieval, IP address, browser type and operating system). This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp for the automated creation of statistics that reveal whether a particular recipient has opened a newsletter message.
If you wish to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp may also use this data in accordance with Art. 6 para. 1 lit. f DSGVO itself on the basis of its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the U.S., we have entered into a data processing agreement (“Data Processing Agreement”) with MailChimp based on the standard contractual clauses of the European Commission to enable the transfer of your personal data to MailChimp. If interested, this data processing agreement can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/
You can view MailChimp’s privacy policy here:
https://mailchimp.com/legal/privacy/

9.4Newsletter sending via Shopify Email

Our email newsletters are sent via Shopify Email, a service provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), to whom we share the information you provided when you signed up for the newsletter. This disclosure is made in accordance with Art. 6 para. 1 lit. f DSGVO and serves our legitimate interest in using a promotional, secure and user-friendly newsletter system. The data you enter for the purpose of receiving newsletters (e.g. email address) is generally stored on Shopify’s servers in the EU.
Within the scope of the aforementioned services of Shopify, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. as part of further processing on behalf of Shopify. In the event that data is transferred to Shopify Inc. in Canada, the adequate level of data protection is guaranteed by adequacy decision of the European Commission.

Shopify uses this information to send and statistically analyze the newsletters on our behalf. For evaluation purposes, the e-mails sent may contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively pseudonymously and is not linked with your other personal data, a direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Shopify may use this data in accordance with Art. 6 para. 1 lit. f DSGVO itself on the basis of its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Shopify does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

We have entered into an order processing agreement with Shopify, which obligates Shopify to protect our customers’ data and not to share it with third parties.

You can view Shopify’s privacy policy here: https://www.shopify.de/legal/datenschutz

9.5Advertising by mail

On the basis of our legitimate interest in personalized direct advertising, we reserve the right to use your first and last name, your postal address and – insofar as we have received this additional information from you in the course of the contractual relationship – your title, academic degree, year of birth and your occupational, industry or business designation in accordance with Art. 6 Para. 1 lit. f DSGVO and to use it for sending interesting offers and information about our products by mail.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

9.6Goods availability notification by e-mail

If we offer the possibility in our online store for selected, temporarily unavailable items to inform you by e-mail about the time of availability, you can subscribe to our e-mail notification service for the availability of goods. When you sign up for our merchandise availability email notification service, we will send you a one-time email message about the availability of the particular item you have selected. Mandatory information for sending this notification is only your e-mail address. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending this notification. This means that we will not send you any such notice until you have expressly confirmed that you consent to receive such notice. We will then send you a confirmation email asking you to confirm that you wish to receive such notification by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for our goods availability e-mail notification service, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later date. The information we collect when you sign up for our merchandise availability email notification service is used solely for the purpose of notifying you of the availability of a particular item in our online store. You can unsubscribe from the goods availability email notification service at any time by sending a message to the person in charge mentioned at the beginning. After unsubscribing, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

10) Data processing for order processing

10.1In order to process your order, we work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

10.2In order to fulfill our contractual obligations to our customers, we work together with external shipping partners. We will disclose your name as well as your delivery address and, if necessary for the delivery, your telephone number, exclusively for purposes of the delivery of goods Art. 6 para. 1 lit. b DSGVO to a shipping partner selected by us.

10.3Use of special service providers for order processing and handling

– Billbee
The order is processed by the service provider “Billbee” (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Name, address and, if applicable, other personal data are processed in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the processing of the online order to Billbee. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. Details of Billbee’s privacy policy and its privacy statement are available on Billbee’s website at “billbee.io”.
– Printful
Order processing is done through the service provider “Printful” of Printful,Inc. 11025 Westlake Drive,
Charlotte, NC28273, USA. Name, address and, if applicable, other personal data are collected in accordance with Art. 6 para. 1 lit. b DSGVO to Printful exclusively for the processing of the online order. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. Printful privacy details and the Printful, Inc. privacy policy. can be viewed at https://www.printful.com/policies/privacy.
– shirtee
For the operation of our website, we work together with the online portal shirtee.com/de of Boender & Beutel GmbH, Vogelsanger Straße 356-358, 50827 Cologne (“shirtee”). For the purpose of ordering, a user interface of shirtee is integrated via iFrame and a connection to the servers and the website of shirtee is established. This may result in the exchange of data. When using the integrated user interface, a data protection-related change of responsibility to shirtee takes place. User behavior within the framework of the user interface is subject to the sole data sovereignty of shirtee. For more information about shirtee’s privacy policy, the iFrame includes shirtee’s privacy policy and the ability to administer cookies used in shirtee’s responsibility. Furthermore, orders on our website are processed through shirtee. Name, address and, if applicable, other personal data are collected in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the purpose of processing the online order to shirtee. Your data will only be passed on to the extent that this is actually necessary for the processing of the order.
– Shirtigo
The order is processed by the service provider “Shirtigo” (Shirtigo GmbH, Siemensstraße 2, 50354 Hürth, Germany). Name, address and, if applicable, other personal data are collected in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the processing of the online order to Shirtigo. Your data will only be passed on to the extent that this is actually necessary for the processing of the order. Details of Shirtigo’s data protection and Shirtigo GmbH’s privacy policy can be viewed at https://www.shirtigo.de/datenschutzerklaerung.
– Spreadshirt
Order processing is carried out via the “Spreadshirt” service of sprd.net AG, Gießerstraße 27, 04229 Leipzig (“Spreadshirt”). Name, address and, if applicable, other personal data are collected in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the processing of the online order to Spreadshirt. Your data will only be passed on to the extent that this is actually necessary for the processing of the order.
Details on Spreadshirt’s data protection and sprd.net AG’s privacy policy can be viewed at https://www.spreadshirt.de/datenschutz-C3928.

10.4Use of payment service providers (payment services)

– Paypal
In case of payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”) within the framework of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is necessary for payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in terms of the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal’s data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
– Shopify Payments
We use the payment service provider “Shopify Payments”, 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank code, any credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this purpose. You can find more information about the data protection of Shopify Payments at the following internet address: https://www.shopify.com/legal/privacy.
You can find data protection information on Stripe Payments Europe Ltd. here: https://stripe.com/de/privacy

11) Contact for evaluation reminder

Rating reminder through ShopVote
If you give us your express consent to this during or after your order in accordance with Art. 6 para. 1 lit. a DSGVO, we transmit your e-mail address to the rating platform ShopVote of Blickreif GmbH, Alter Messeplatz 2, 80339 Munich (www.shopvote.de), so that they send you a rating reminder by e-mail.
You may withdraw your consent at any time by sending a message to the data controller or to the rating platform.

12) Use of social media: social plugins

12.1Facebook as default plugin

So-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), are used on our website. The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is sent from your browser directly to a server of Facebook Inc. transmitted to the USA and stored there.

If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or posting a comment, this information is also transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and shown to your Facebook friends.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Facebook’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Facebook service.

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, can be found in Facebook’s privacy policy:
https://www.facebook.com/policy.php

12.2Facebook plugins with 2-click solution

Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

To increase the protection of your data when visiting our website, the plugins are initially deactivated by means of a so-called “2-click” solution integrated into the page. You can recognize deactivated plugins by the fact that they are grayed out. This integration ensures that when a page of our website containing such plugins is called up, no connection is yet established with Facebook’s servers. Only when you activate the plugins and thus in accordance with Art. 6 para. 1 lit. a DSGVO, your browser establishes a direct connection to the Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the scope of the data that Facebook collects with the help of the plugins. As far as we know, Facebook receives information about which of our websites you have visited currently and previously. By integrating the plugins, Facebook receives the information that your browser has called up the corresponding page of our website even if you do not have a profile on Facebook or are not currently logged in. The information collected (including your IP address) is sent by your browser directly to a server of Facebook Inc. transmitted to the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information will also be published on Facebook and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transferred to Facebook.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

12.3Facebook plugins with Shariff solution

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that no connection is yet established with Facebook’s servers when a page of our website containing such buttons is called up. When you click on the button, a new browser window opens and calls up the Facebook page where you can interact with the plugins there (after entering your login data, if applicable).

12.4Instagram as default plugin

Our website uses so-called social plugins (“plugins”) of the online service Instagram, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Instagram. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is sent from your browser directly to a server of Facebook Inc. transmitted to the USA and stored there.

If you are logged in to Instagram, Instagram can directly assign your visit to our website to your Instagram account. If you interact with the plugins, for example by clicking the “Instagram camera” button, this information is also transmitted directly to an Instagram server and stored there. The information will also be published on your Instagram account and shown to your contacts there.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of Instagram’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Instagram service.

If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can also object to the loading of the Instagram plugins and thus to the data processing operations described above for the future using add-ons for your browser, e.g. the script blocker “NoScript” (http://noscript.net/).

For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights in this regard and setting options for protecting your privacy, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/

12.5Instagram plugin as shariff solution

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with the servers of Instagram. When you click on the button, a new browser window opens and calls up the Instagram page where you can interact with the plugins there (after entering your login data, if applicable).

12.6LinkedIn as default plugin

Our website uses so-called social plugins (“plugins”) of the online service LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). You can recognize the LinkedIn plugins by the LinkedIn logo or the “Recommend” button on our website.

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of LinkedIn. The content of the plugin is transmitted by LinkedIn directly to your browser and integrated into the page. Through this integration, LinkedIn receives the information that your browser has accessed the corresponding page of our website, even if you do not have a LinkedIn profile or are not currently logged in to LinkedIn. This information (including your IP address) is transmitted by your browser directly to a LinkedIn server in the USA and stored there.

If you are logged in to LinkedIn, LinkedIn can directly assign your visit to our website to your LinkedIn account. If you interact with the plugins, this information is also transmitted directly to a LinkedIn server and stored there. The information will also be published on your LinkedIn account, where it will be displayed to your contacts.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit.f DSGVO on the basis of LinkedIn’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Linkedin service.
If you do not want LinkedIn to assign the data collected via our website directly to your LinkedIn account, you must log out of LinkedIn before visiting our website. You can also object to the loading of the LinkedIn plugins and thus to the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).

For the purpose and scope of the data collection and the further processing and use of the data by LinkedIn, as well as your rights in this regard and setting options for protecting your privacy, please refer to LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy

12.7LinkedIn plugin as shariff solution

Our website uses so-called social plugins (“plugins”) of the online service LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with the servers of LinkedIn. When you click on the button, a new browser window opens and calls up the LinkedIn page, where you can interact with the plugins there (possibly after entering your login data).

12.8Pinterest as default plugin

So-called social plugins (“Plugins”) of the social network Pinterest, which is operated by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”), are used on the Seller’s pages. The plugins are marked with a Pinterest logo (e.g. “Pin it” button). An overview of the Pinterest plugins and their appearance can be found here: https://developers.pinterest.com/docs/getting-started/introduction/

When you visit a page of the seller that contains such a plugin, your browser establishes a direct connection to the servers of Pinterest. The plugin transmits so-called log data to the Pinterest server in the USA. This log data may include IP address, address of websites visited that have Pinterest features, browser type and settings, date and time of request, how you use Pinterest, and cookies. If you interact with the plugins, for example by clicking the “Pin it” button, the corresponding information is also transmitted directly to a Pintererst server and stored there. The information will also be published to Pinterest and displayed there on your Pinterest account.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit.f DSGVO on the basis of Pinterest’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Pinterest service.

If you do not want Pinterest to collect your data via our website and possibly merge it with your user data on Pinterest, you should log out of Pinterest before visiting our website.
You can also object to the loading of the Pinterest plugins and thus to the data processing operations described above for the future using add-ons for your browser, e.g. the script blocker “NoScript” (https://noscript.net/).

For the purpose and scope of the data collection and the further processing and use of the data by Pinterest, as well as your rights in this regard and setting options for protecting your privacy, please refer to the Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy

12.9Pinterest plugin as shariff solution

On the pages of the Seller, so-called social plugins (“Plugins”) of the social network Pinterest are used, which is operated by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that when a page of our website containing such buttons is called up, no connection is yet established with the servers of Pinterest. When you click on the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there (possibly after entering your login data).

12.10Twitter as default plugin

Our website uses so-called social plugins (“plugins”) of the microblogging service Twitter, which is operated by Twitter International Company, One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 Ireland (“Twitter”). The plugins are marked with a Twitter logo, for example in the form of a blue “Twitter bird”. You can find an overview of the Twitter plugins and their appearance here: https://about.twitter.com/de/resources/buttons

When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Twitter. The content of the plugin is transmitted by Twitter directly to your browser and integrated into the page. Through the integration, Twitter receives the information that your browser has called up the corresponding page of our website, even if you do not have a profile on Twitter or are not currently logged in to Twitter. This information (including your IP address) is sent by your browser directly to a server of Twitter Inc. transmitted to the USA and stored there.

If you are logged in to Twitter, Twitter can directly assign your visit to our website to your Twitter account. If you interact with the plugins, for example by clicking the “Tweet” button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information will also be published on your Twitter account, where it will be displayed to your contacts.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit.f DSGVO on the basis of Twitter’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and for the needs-based design of the Twitter service.

If you are a member of the Twitter social network and would like to limit the collection of data about our website and the aggregation of your user data with data stored about you by the Twitter social network, you should log out of Twitter before visiting our website.

You can also object to the loading of the Twitter plugins and thus the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker “NoScript” (https://noscript.net/).

For the purpose and scope of the data collection and the further processing and use of the data by Twitter, as well as your rights in this regard and setting options for protecting your privacy, please refer to Twitter’s privacy policy: https://twitter.com/privacy

12.11Twitter plugins with 2-click solution

To increase the protection of your data when visiting our website, the plugins are initially deactivated by means of a so-called “2-click” solution integrated into the page. You can recognize deactivated plugins by the fact that they are grayed out. This integration ensures that when a page of our website containing such plugins is called up, no connection is yet established with the servers of Twitter. Only when you activate the plugins and thus in accordance with Art. 6 para. 1 lit. a DSGVO, your browser establishes a direct connection to the servers of Twitter. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Twitter. We have no influence on the scope of the data that Twitter collects with the help of the plugins. As far as we know, Twitter receives information about which of our websites you have visited currently and previously. By integrating the plugins, Twitter receives the information that your browser has called up the corresponding page of our website even if you do not have a profile on Twitter or are not currently logged in. The information collected (including your IP address) is sent by your browser directly to a server of Twitter Inc. transmitted to the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a Twitter server and stored there. The information will also be published on Twitter and displayed there to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation does not affect the data that has already been transferred to Twitter.

12.12Twitter plugin as shariff solution

In order to increase the protection of your data when visiting our website, these buttons are not fully integrated into the page as plugins, but only using an HTML link. This type of integration ensures that no connection is yet established with Twitter’s servers when a page of our website containing such buttons is called up. When you click on the button, a new browser window opens and calls up the Twitter page, where you can interact with the plugins there (if necessary, after entering your login data). Please note that when you interact with the plugin, information collected (including your IP address) from your browser is sent directly to a server of Twitter Inc. transmitted to the USA and stored there.

13) Online marketing

13.1Facebook Pixel for the creation of Custom Audiences with advanced data matching (with Cookie Consent Tool)
Within our online offer, the so-called “Facebook pixel” of the social network Facebook is used in the mode of extended data matching, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
On the basis of his explicit consent, when a user clicks on an advertisement played on Facebook and placed by us, an addition is added to the URL of our linked page by Facebook Pixel. Then, after redirection, this URL parameter is inscribed in the user’s browser by means of a cookie, which our linked page sets itself. In addition, this cookie collects specific customer data, such as the mail address, which we collect on our website linked to the Facebook ad during processes such as purchase transactions, account logins or registrations (extended data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with advanced data matching, it is possible for Facebook, on the one hand, to precisely determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel with advanced data matching to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with advanced data matching, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). Compared to the standard variant of Facebook Pixel, the advanced data matching feature helps us better measure the effectiveness of our ad campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to serve ads on and off Facebook.
These processing operations are carried out exclusively upon the granting of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR.
Consent to the use of the Facebook pixel may only be declared by users who are older than 16 years of age. If you are younger, please ask your parent or guardian for permission.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also involve transmission to the servers of Facebook Inc. come in the USA. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the check mark next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” embedded on the website.

13.2Google AdSense

This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and analyzed. The information generated by the cookie and / or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also result in a transmission to the servers of Google LLC. come in the USA.

Google uses the information thus obtained to perform an evaluation of your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accordance with Art. 6 para. 1 lit. f DSGVO for the purpose of targeted advertising addressing of the user by advertising third parties whose advertisements are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our Internet presence through the paid insertion of personalized third-party advertising content.

You can obtain more information about Google’s privacy policy at the following Internet address: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them by setting your browser software accordingly or you can download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above to make an objection.

13.3Use of Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your terminal device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked through the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your Internet browser under the keyword “User settings”. They will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with. Art. 6 par. 1 lit. f DSGVO. In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the USA.

You can obtain more information about Google’s privacy policy at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the Website or, alternatively, follow the option described above to make an objection.

13.4Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).

GMP uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. The processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.

In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, calls up the advertiser’s website and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: Through the integration of GMP, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. In the course of using GMP, personal data may also be transmitted to the servers of Google LLC. come in the USA.

If you wish to object to participation in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, (see. https://www.google.de/settings/ads), whereby this setting is deleted when you deactivate your cookies. Alternatively, you can obtain information from the Digital Advertising Alliance at the Internet address www.aboutads.info about the setting of cookies and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

You can obtain more information about the GMP by Google privacy policy at the following Internet address: https://www.google.de/policies/privacy/

13.5LinkedIn Insight

This website uses the retargeting and conversion tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, which can be used to display personalized advertisements on the “LinkedIn” platform to visitors to this website.
For this purpose, a cookie, a small text file, is set on the browser of your end device when you visit our website, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into his LinkedIn account at the same time, a connection is established to the servers of LinkedIn, via which interest-based advertising can be displayed on the platform. At the same time, the cookie allows us to generate anonymous reports on the performance of the ads on LinkedIn, as well as website interaction information provided to us and LinkedIn.
The display of advertising and the creation of statistical reports will not take place if the user is not logged into his LinkedIn account at the same time as visiting this website.
The information obtained with the help of the cookie never allows personal identification of the respective user.
The transfer of information takes place in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product ads on LinkedIn and thus serves to optimize our online offering.

You can deactivate the LinkedIn Insight Tool as well as the display of interest-based advertising on LinkedIn by setting an opt-out cookie at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you must click the above link again.

You can obtain more information about LinkedIn’s privacy policy at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

13.6LinkedIn Marketing Solutions

We use “LinkedIn Marketing Solutions” on our website, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter “LinkedIn”). This enables us to point visitors to our website to further content of our own that is likely to be of interest to the user in question, based on their usage behavior on the social network LinkedIn. This content is displayed on the basis of a cookie-based analysis of previous user behavior, but no personal data is stored. For this interest-based content determination, cookies, i.e. small text files, are stored on your computer or mobile device in order to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.
Insofar as the collected and evaluated information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in displaying personalized page content and in market research.
The information can be assigned to the person of the user with the help of further information that LinkedIn has stored about the user, e.g. due to the ownership of an account on the social network “LinkedIn”. LinkedIn uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s LinkedIn account. LinkedIn may also combine the information collected via the cookies with other information that LinkedIn has collected via other websites and / or in connection with the use of the social network “LinkedIn”, and thus create pseudonymized usage profiles. In no case, however, can the information collected be used to personally identify visitors to this website.
You can prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie on one of the websites linked below:
https://www.linkedin.com/psettings/guest-controls
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” integrated on this website.
For more information on LinkedIn’s privacy policy, please visit the following website: https://www.linkedin.com/legal/privacy-policy

13.7Use of Affiliate Programs

– Goaffpro partner network
We are a member of the partner network of Goaffpro, a service of Oxybit Enterprises Pvt Ltd, 16, Sector 20, Part 1, HUDA, Sirsa, Haryana -125055, India (“Goaffpro”). In this context, we have placed advertisements as links on pages of affiliate partners that lead to offers on our website. Goaffpro uses cookies, which are basically set on the partner site and for which we are in this respect not responsible under data protection law. Cookies are small text files that are stored on your terminal device to track the origin of transactions (e.g. “sales leads”) generated via such links. In doing so, Goaffpro can recognize, among other things, that you have clicked on the partner link and have been redirected to our website. This information is required for payment processing between us and Goaffpro. Where the information also contains personal data, the processing described is based on our legitimate financial interest in processing commission payments with Goaffpro pursuant to Art. 6 para. 1 lit. f GDPR. In the event that personal data is collected by Goaffpro, it is processed exclusively on servers in Falkenstein, Germany, according to the company.
For more information about Goaffpro’s use of data, please visit https://goaffpro.com/privacy.
If you would like to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

14) Web analytics services

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your terminal device and enable an analysis of your use of the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States and other countries. come in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. By extension, your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.server in the USA and shortened there.
On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google (Universal) Analytics is not merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information via a special function known as “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures. However, data records collected via the “demographic characteristics” cannot be assigned to a specific person.
All processing described above, in particular the setting of Google Analytics cookies for the reading of information on the end device used, will only be carried out if you have notified us in accordance with Art. 6 para. 1 lit. a DSGVO have given your express consent to this. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have Google generate cross-device reports (so-called “cross-device tracking”). Provided that you have activated “personalized ads” in your Google account settings and you have linked your internet-enabled devices to your Google account, Google may monitor user behavior if you have given your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a DSGVO (see above) across devices and create database models based on this. The logins and device types of all page visitors who were logged into a Google account and executed a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google in this regard, only statistics compiled on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off the cross-device analysis. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can read more about Google Signals here: https://support.google.com/analytics/answer/7532985?hl=de

15) Retargeting/ Remarketing/ Referral Advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). A cookie is set on your computer by Microsoft Bing Ads if you have accessed our website via a Microsoft Bing ad. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in the process, this is done in accordance with Art. 6 para. 1 lit. f DSGVO due to our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that personally identifies users. If you do not wish to participate in the tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie via your internet browser under user settings. They will then not be included in the conversion tracking statistics. Alternatively, using the deactivation page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/
check whether Microsoft advertising cookies are set in your browser and disable them.
You can obtain more information about the Microsoft Bing Ads privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

Bing Ads (Microsoft Corporation) Universal Event Tracking
This website uses the universal event tracking of the conversion tracking technology “Bing Ads” by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
For the use of Universal Event Tracking, a tag is placed on each page of our website that interacts with the conversion cookie set by Microsoft Bing Ads. This interaction tracks user behavior on our website and sends the information thus collected to Microsoft Bing Ads. The purpose of this is that certain predefined goals, such as purchases or leads, can be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-oriented. The tags are not used to personally identify users at any time.
If the transmission of information about user behavior to Microsoft Bing Ads includes personal user data, this is done in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of product ads in Microsoft Bing Ads and the purchasing behavior of the user and thus serves to optimize our online offering.
If you do not wish to participate in the tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie via your internet browser under user settings. They will then not be included in the conversion tracking statistics. Alternatively, using the deactivation page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/
check whether Microsoft advertising cookies are set in your browser and disable them.
You can obtain more information about the Microsoft Bing Ads privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise for this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.
Additional data processing will only take place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come in the USA.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie Consent Tool” provided on the Website or, alternatively, follow the option described above to make an objection.

Pinterest retargeting pixel
A pixel (Pinterest tag) of Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) is integrated on this website. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and analyzed in pseudonymized form. If personal data is also processed in this context, this is done on the basis of our legitimate interest in displaying personalized advertising in accordance with Art. 6 Para. 1 lit. f GDPR. The information can be assigned to the person of the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network “Pinterest”. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s Pinterest account. Pinterest may also combine the information collected via the pixel with other information that Pinterest has collected via other websites and / or in connection with the use of the social network “Pinterest”, and thus create pseudonymized usage profiles. In no case, however, can the information collected be used to personally identify visitors to this website.
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future by deactivating the pixel tracking in the “Cookie Consent Tool” embedded on this website.
If necessary, data collected via the pixel can be sent to servers of Pinterest Inc. transferred in the USA. You can obtain more information about data protection at Pinterest Europe Limited here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” of Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you have reached our website from a pin on Pinterest, we set a cookie on your computer, which interacts with a likewise implemented “tag” in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your terminal device. These cookies lose their validity after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, searches on the website, calls to product pages). When performing such an action, your browser sends an HTTP request from the cookie to the Pinterest server via the Pinterest tag, which transmits certain information about the action (including the type of action, time, browser type of the end device).
Through this transmission, Pinterest can create statistics about the usage behavior on our website after forwarding from a Pinterest Pin, which serve us to optimize our offer.
If personal user data is processed in the process, this is done in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users and thus serves to optimize our online offering.
However, we do not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie via your internet browser under user settings. They will then not be included in the conversion tracking statistics. Alternatively, using the deactivation page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/
check whether Microsoft advertising cookies are set in your browser and disable them.
You can obtain more information about Pinterest’s privacy policy at the following web address: https://policy.pinterest.com/de/privacy-policy
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.

16) Using live chat system

Shopify Chat
For customer support purposes, this website uses the Shopify Chat live chat system, a service provided by Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada (“Shopify”). In order to respond to live support requests, Shopify collects and stores anonymized user data. From this anonymized data, usage profiles can be created under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor’s Internet browser. The cookies enable the recognition of the Internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected with the Shopify technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. In order to avoid the storage of Shopify cookies, you can set your Internet browser so that no cookies can be stored on your computer in the future or so that cookies that have already been stored are deleted. However, switching off all cookies may result in some functions on our Internet pages no longer being able to be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with future effect by sending us your objection informally by e-mail to the e-mail address given in the imprint.
In the event of data transfers to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by adequacy decision of the European Commission.

17) Tools and other

17.1– DATEV
We use the cloud-based accounting software of DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany (“DATEV”).
DATEV processes incoming and outgoing invoices and, where applicable, our company’s bank transactions in order to automatically record invoices, match them to transactions and create financial accounting from them in a partially automated process.
If personal data are also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
For more information about DATEV, the automated processing of data and data protection regulations, please visit https://www.datev.de/web/de/m/ueber-datev/datenschutz/.

17.2beeclever
This website uses the cookie consent tool “GDPR Legal Cookie” of beeclever GmbH, Universitätsstraße 3, D-56070 Koblenz a. Rh. to obtain effective user consent for cookies and cookie-based applications requiring consent. (“beeclever”).
By integrating a corresponding JavaScript code, users are shown a banner when they call up the page, in which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. In this case, the tool blocks the setting of all cookies requiring consent until the respective user gives corresponding consent by setting a check mark. This ensures that such cookies are only set on the respective end device of the user if consent has been granted.
In order for the cookie consent tool to be able to clearly assign page views to individual users and to individually record, log and store the consent settings made by the user for a session duration, certain user information (including the IP address) is collected by the cookie consent tool when our website is called up, transmitted to beeclever servers and stored there.
This data processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the described data processing is furthermore Art. 6 para. 1 lit. c GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
For more information about beeclever’s use of data, please visit https://beeclever.de/pages/datenschutz.

17.3– FontAwesome
This site uses so-called web fonts from “FontAwesome”, a service of Fonticons, Inc, 710 Blackhorn Dr, Carl Junction, 64834, MO, USA (“FontAwesome”), for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to FontAwesome’s servers. This may also involve the transmission of personal data to FontAwesome’s servers in the USA. In this way, FontAwesome becomes aware that our website has been accessed via your IP address. FontAwesome Fonts are used in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a default font is used by your computer.
For more information about FontAwesome, please visit: https://fontawesome.com/privacy
– Google Web Fonts
This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google’s servers. This may also result in the transmission of personal data to the servers of Google LLC. come in the USA. In this way, Google obtains knowledge that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a default font is used by your computer.
For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and see Google’s privacy policy: https://www.google.com/policies/privacy/
– MyFonts
This site uses the internet-based web design offer of MyFonts of Monotype Imaging Holdings Inc., 600 Unicorn Park Drive , Woburn, MA 01801, USA, for the individualization and graphic design of texts and backgrounds (fonts). When you call up a page, your browser loads the required fonts into its browser cache in order to display texts and fonts correctly.
Because MyFonts’ compensation claim for providing the fonts is calculated based on individual website traffic volume, we use a tracking pixel, which is a single-pixel image file stored on our website. This pixel enables access count measurement and counts page visits that have taken place.
If personal data are processed in the course of the described processing activity, this is done in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in determining the access figures for the proper determination of MyFonts’ remuneration claim.
For more information about MyFonts’ privacy policy, please visit: https://www.monotype.com/legal/privacy-policy/

17.4Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an input is made by a natural person or is abused by machine and automated processing. The service includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in establishing individual ownership on the Internet and preventing abuse and spam. In the context of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the USA.

Further information on Google reCAPTCHA as well as Google’s privacy policy can be viewed at: https://www.google.com/intl/de/policies/privacy/

17.5Google Customer Reviews (formerly Google Certified Merchant Program)

We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. Here, after making a purchase on our website, you will be asked if you would like to participate in an email survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a DSGVO, we transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The review you submit is then aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Also, your review will be used for Google seller reviews. Within the scope of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. come in the USA.

You may withdraw your consent at any time by sending a message to the data controller or to Google.

For more information about Google’s privacy practices in connection with the Google Customer Reviews program, please visit the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about the privacy of Google Seller Ratings at this link: https://support.google.com/google-ads/answer/2375474

17.6Applications to job advertisements by e-mail

On our website, we advertise current vacancies in a separate section, for which interested parties can apply by e-mail to the contact address provided.

Inclusion in the application process in this regard requires that applicants provide us with all personal data required for a sound and informed assessment and selection together with the application by e-mail.
Required information in this regard includes general personal information (the name, address, a telephone or electronic means of contact) and performance-specific evidence of the qualifications required for a position. If necessary, health-related information may also be required, which must be given special consideration under labor and social law in the interest of social protection in the person of the applicant.

The components that an application must contain in order to be considered in each individual case and the form in which these components must be submitted by mail can be found in the respective job advertisement.

After receipt of the application sent using the specified mail contact address, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For queries arising in the course of processing, we use either the e-mail address provided by the applicant with his/her application or a telephone number provided, at our discretion.

The legal basis for this processing, including contacting us for queries, is generally Art. 6 para. 1 lit. b DSGVO (in the case of processing in Germany in conjunction with Section 26 (1) BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Art. 9 para. 1 DSGVO (e.g. health data such as information about the severely disabled status) are requested from applicants, the processing is carried out in accordance with Art. 9 para. 2 lit. b. DSGVO so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is for the purposes of preventive health care or occupational medicine, for the assessment of the applicant’s fitness for work, for medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services.

If the applicant is not selected in the course of the evaluation described above or if an applicant withdraws his or her application prematurely, his or her data transmitted by e-mail and all electronic correspondence, including the original application e-mail, will be deleted at the latest after 6 months following appropriate notification. This period is measured on the basis of our legitimate interest in being able to answer any follow-up questions about the application and, if necessary, to comply with our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b DSGVO (for processing in Germany in conjunction with Section 26 (1) BDSG) for the purposes of implementing the employment relationship.

17.7Shopsync for Shopify

This website uses the Shopify app “Shopsync” by ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the “Mailchimp” newsletter service is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (such as a newsletter recipient opting out) are also automatically stored on Shopify and, on the other hand, new contact data generated on Shopify via contract conclusions are automatically transferred to the Mailchimp email lists.

In the former case, data processing takes place in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising addressees and the efficient observance of legally significant status changes.

In the second case, data is processed exclusively on the basis of the user’s express consent pursuant to Art. 6 para. 1 lit. a DSGVO after a contract has been concluded on Shopify for inclusion in the Mailchimp list, its first and last name, address and mail address are transferred to Mailchimp by ShopSync together with transaction-related information (purchase amount, time and date of purchase).

Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synced between Shopify and Mailchimp is transferred using Secure Socket Layer (SSL) technology, and all information transferred remains encrypted during the sync process.

The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the United States.

You can find more data protection information about ShopSync here: https://shopsync.io/privacy-policy

18) Rights of the data subject

18.1The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, which we inform you about below:

Right to information pursuant to Art. 15 DSGVO: You have in particular the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or criteria for determining the storage period. the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing that concern you, as well as your right to be informed about what guarantees exist in accordance with Art. 46 DSGVO when your data is transferred to third countries;
Right to rectification pursuant to Art. 16 DSGVO: You have a right to the immediate rectification of any incorrect data relating to you and/or completion of any incomplete data stored by us;
Right to erasure pursuant to Art. 17 DSGVO: You have the right to request the erasure of your personal data if the conditions of Art. 17 para. 1 DSGVO to demand. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
Right to restriction of processing pursuant to Art. 18 DSGVO: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse the deletion of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you require your data for the assertion, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection for reasons relating to your particular situation as long as it has not yet been determined whether our legitimate grounds prevail;
Right to information pursuant to Art. 19 DSGVO: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
Right to data portability pursuant to Art. 20 DSGVO: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller, insofar as this is technically feasible;
Right to revoke consent given in accordance with Art. 7 para. 3 DSGVO: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned without delay, unless further processing can be based on a legal basis for processing without consent. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until the revocation;
Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data concerning you infringes the GDPR, you have – without prejudice to any other administrative or judicial remedy – the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement.

18.2RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

19) Duration of the storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and – if relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a DSGVO, this data is stored until the data subject revokes his/her consent.

If there are legal retention periods for data that are required in the context of legal transactions or obligations similar to legal transactions on the basis of Art. 6 Para. 1 lit. b DSGVO, this data is routinely deleted after expiry of the retention periods, provided that it is no longer required for the fulfillment of the contract or the initiation of the contract and/or there is no legitimate interest on our part to continue storing it.

When processing personal data on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 Para. 1 DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21 Para. 2 GDPR exercises.

Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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